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Always Open

Dry Displays

Custom Designs




Always Open

Floratech’s floral coolers feature our patented, Always Open® boundary layer airflow to keep your flowers cold, thus extending their freshness and shelf life. These refrigerated displays can be custom designed to suit your store's layout and sales strategies. Or, you can chose from the many different standard-sized modules we offer that can be configured to form islands, counters, wall units or walk-around departments. You can also add Floratech dry sections to complement your potted plant and floral merchandise presentations.

Wall of Color
Wall of Color
low pro

Low Profile
wraparound floral cooler
Mass Merchandiser
Cool Spot

Floratech's Always Open floral coolers feature:

  • Patented boundary layer airflow directly cools vases and gently envelops flowers
  • Corrosion-free, high density polymer composite laminated cabinetry and powder coated aluminum components for durability
  • Oversized evaporator coil minimizes moisture removal, keeping relative humidity high and flowers fresher
  • "Maintenance free" return air grille prevents debris from entering the cooling system
  • Front access to evaporator section for convenient maintenance
  • Self-contained models include:compressor, condenser, condensate evaporation, cord and rugged casters; just roll them into place and start selling flowers
  • Thermostatically controlled with an automatic "on demand" defrost cycle
  • Remote operation available
  • Variety of ozone-friendly refrigerants
  • ETL, CSA and CE certified
  • 50 Hz or 60 Hz operation
  • Many color options available (black gloss standard)
  • Standard, long stem, grower, Procona or European vase hole styles

Contact Floratech about customizing a floral cooler for your store's special needs.

Eurovue floral cooler


Designed in conjunction with our European partner, Floratech's EuroVue floral cooler gives supermarket floral departments a different look: it's only 65 inches high and does not require a confining top or sides. This preserves lines of sight in your supermarket and provides excellent product visibility. EuroVue's Always Open® design also maintains ideal temperature and humidity, keeping flowers fresher longer without the barrier of doors that inhibit impulse sales. Adjustable shelving and specially designed vase holes result in your cooler looking full at all times.

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Wall of Color

The Wall of Color is a tall cooler without confining top or sides that offers high vase capacity, unparalleled merchandising flexibility and excellent product visibility from three sides of the aisle. It features a patented shelving system that can be quickly adjusted to optimize floral presentations, while always making the cooler look full. Self-stowing shelving also makes it easy to convert from bouquets to arrangements. Available in modules of 4, 5, 6 and 8 feet and with an optional wedge, this cooler can be arranged in straight-line or curved configurations to fit any floral department's size or layout.

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Low Profile floral cooler

Low Profile Flower Merchant

The Low Profile Flowers Merchant features an open top and front for the ultimate in refrigerated floral merchandising. Available in modules of 4, 5, 6 and 8 feet, this cooler can be arranged in straight-line or island configurations to fit any floral department's size or layout. With optional, self-stow shelving you can convert the case from bouquets to arrangements. Optional mirrored two-step sectons and half-rounds aligned with the coolers's steps create a unified look.

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Checkstand and Cool Spot

The Checkstand and Cool Spot are ideal for your point-of-purchase areas. They are completely self-contained and portable, using 115-volt service so they can be located anywhere in your store depending on seasonal or traffic needs. The Checkstand shown on left accommodates standard or long-stem vases on rings so you can easily adjust according to your floral stock's type and quantity.






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Mass Merchandiser

The Mass Merchandiser was designed for the rugged, high volume environment of the largest supermarkets and warehouse stores. High vase capacity, shelving options and built-in lighting make this a versatile cooler that makes a statement as an end cap and can be shopped from two sides of the aisle.



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