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Distributed Internationally Through FloratechEurope
N. Syracuse, N.Y. Air Innovations, the local North Syracuse manufacturer of
Floratech refrigerated floral merchandisers, is ramping up production of
equipment destined for the European market.
Targeted to major overseas supermarket chains and other mass merchandisers on
the continent, Floratech is reversing the off-shore manufacturing trend by
building product in the United States and marketing it abroad. Floratech’s
high-tech coolers are the first of their kind in Europe, which has only recently
embraced the concept of refrigerated flowers.
Shipping containers left the Air Innovations manufacturing plant in March
containing two of the most popular Floratech products: a portable
point-of-purchase model that can be easily located for target marketing within
the store, and a self-contained, low profile open unit containing 21
European-style vases. This unit is usually placed against a store wall or used
as a free-standing island near a store’s entrance. Both models feature
Floratech’s patented boundary airflow technology that directly cools the vases
and gently envelops the flowers to keep the petals fresh and increase shelf
life.
Floratech, which has been selling coolers throughout the United States and
Canada since 1986, began European operations in 2004 through a new partnership
with Klinge Corporation, a multinational firm with headquarters in Denmark
specializing in transport refrigeration. The new venture, named FloratechEurope,
is headquartered in Copenhagen. To date, units have been sold to Dansk, Bilke
and Netto supermarkets and to Plantorama, a chain of Danish garden stores.
Including last week’s shipment, FloratechEurope now has Floratech products
poised for strategic deployment in some of the continent’s largest chain stores.
The products have been specially adapted at Air Innovations for international
use, both with regard to performance and merchandising options.
Since 1986 Air Innovations has been a leader in niche market environmental
control solutions, with its branded and custom OEM products for the supermarket,
cleanroom, pharmaceutical and defense industries sold worldwide.
For more information about Air Innovations or its Floratech division, please
contact Cheryl A. Gressani, Director of Business Development, 315-452-7482.
RELEASED: April 17, 2007
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