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EuroVue™ floral cooler launched at HortiFair


Syracuse, NY, August 1, 2008--Designed in conjunction with our European partners, Floratech's new EuroVue floral cooler gives supermarkets floral departments a different look: it's only 65 inches high and without a confining top or sides so it preserves lines of sight in your store while providing excellent product visibility. EuroVue's Always Open® design also maintains ideal temperature and humidity that keeps flowers fresher longer without the barrier of doors that inhibit impulse sales.

EuroVue's unique merchandising features include adjustable shelving that positions cuts flower bouquets at optimal display and shopping angles and that can be quickly converted to showcase arrangements. Specially designed vase holes securely hold bouquets and allow you to quickly add or remove bouquets while still keeping the cooler looking full. You also can order EuroVue in any length or color to suit your store layout and decor or with wedges to create an island that fits into a narrow footprint. Optional LED lighting adds panache to your messaging and eco-friendly cabinet materials can earn your store LEED credits. EuroVue specifications can be found at this link.

Floratech design and manufactures refrigerated floral coolers for leading supermarkets in the US, Canada and Europe, and is expanding internationally to Central and Latin America.

Floratech will introduce EuroVue to the international marketplace at HortiFair in Amsterdam, October 14-17, stand 07, 1328.

Floratech is distributed internationally.

For more information email info@floratech.net or call 800-535-3295/315-452-7400


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